Leveraging the family legacy | Arjun Vaidya of Dr. Vaidya’s
“We are leveraging the power of Ayurveda using the power of digital” - Arjun Vaidya.
Arjun Vaidya the CEO of Dr. Vaidya’s launched a D2C brand harnessing the knowledge of Ayurveda accumulated over 150 years and passed down through 6 generations of his family. His goal is to leverage the power of Ayurveda using the power of digital to make it available in every nook and corner of India & the World.
This Brown University Alum is a passionate patriot who aspires to be the flag bearer for taking Indian Ayurvedic science to consumers across the globe. In conversation this week with the host Akshay Datt, Arjun talks about his childhood, studying abroad, working with Louis Vuitton Moet Hennessy Group & re-branding & scaling his grandfather's legacy through the Dr. Vaidya brand.
Here are our key takeaways from this episode:
Making the transition from college academics to corporate life.
Advantages of studying abroad.
Launching & scaling a D2C business.
What not to do in branding.
Leveraging customers as a lever for growth.
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