All posts tagged: social media

When A Real-Life Event Expands to Social Media

Social media is the perfect way to enrich an event. Creating an online attraction can be just as important as the one on the ground. Here’s how a brand gave a local event the kind of reach that is worth emulating. A business that’s 126 years old. Spread across 60 countries. Selling products ranging from $40 DVD players to MRI scanners that cost $1 million. As far as businesses go, you could almost categorize it in the league of ancients. You might expect such a large conglomerate, that boasts of over 110,000 employees, to face the classic innovator’s dilemma — too large and bound to fail in the face of evolving technology someday. Except, this brand is no stranger to innovation. In fact, it confidently states “Innovation and you” in its tagline. Yes, we are talking about Philips Lighting. Philips has been seducing the world with its innovative concepts for a very long time. From jazzing up Bruno Mars’ concerts to efficiently lighting up cities like  Rotterdam, Philips Lighting has consistently shown that not only …