All posts tagged: features

In Conversation with Santosh Panda: On Expanding Marketing with Event Technology

Curiosity had me wondering about what is really trending in the world of event technology. Is it really needed? Or does technology simply drive up the cost of executing an event? What can we expect in the years to come? I discovered answers to these and more, in a conversation with Santosh Panda, Founder & CEO at Explara. Businesses are pushing their marketing strategies towards brand experiences. The more immersive, the better. Given the power live experiences can have and the opportunity for one-to-one interaction with prospects and customers, events are understood to be one of the most effective channels of marketing. The question that needs answering, and a challenging one at that, is do marketers really need to adopt event technology? Or can they simply continue conducting events in the traditional way, without all the hassles of sophisticated technology that seems to take up a significant part of their budget? The search for these answers led me to Santosh Panda, Founder and CEO at Explara – a ticketing and event management platform. First, the …