All posts tagged: events

In Conversation With Komal Gandhi: On Experiential Learning, Leadership Development and More

Last month I had a chance to meet with Komal Gandhi, an L&D Professional and Experiential Facilitator. An hour-long conversation at a Starbucks resulted in some fascinating insights on leadership development, organisational effectiveness and the direction in which professional learning is headed. Read on to find out how Komal is working on her passion and how experiential learning programs are finding great appeal in organisations across industries. The Start Of An Exciting Journey Komal, an alumna of MDI Gurgaon and Lady Shri Ram College, first started out in this field in 2004 in Delhi. It all began with outdoor and adventure-based learning. In 2012, she started Management by Arts in Mumbai. “I want to help businesses enhance the performance of their employees through arts-based learning solutions,” she says. Intrigued by her approach, I ask her how does art mix with business. “It’s about creativity and innovation. Management by Arts is a collaborative platform that brings together L&D and organisational development experts, filmmakers, artists and facilitators together to explore managerial learning through various art forms. My …

What Authors Need to Know About Hosting a Book Launch

Writing a book takes months to years of preparation, research, editing, design and layout until it is ready for publishing. Once that is done, you have in your hands, your priced creation, your baby really. And that’s when the real work starts. So far, you have focussed on conceiving and giving birth. Now it is time to get your baby ready for the world outside. It is time to get your book onto the bookshelves of avid readers and into the aisles of libraries. The best way to market your book is to launch it. Book launches are nifty techniques to create a personal brand for the author and generate awareness in the publishing industry about your work while establishing a connection with the readers and media. It is an excellent way to amplify sales and interest in your book. Of course, such a promotional event can serve as an opportunity to celebrate with friends and family while also garnering the attention necessary to market your book. Planning a book launch might sound daunting but …

How to Host a Spectacular Award Show

An award show is a lot more than an event. It is a chance to celerbate in style the achievements of those whose contributions you value and appreciate. So what does it really take to set up a mesmerising show? Whether you are recognizing the excellence of the leaders in your industry or that of your own stalwarts, an award show is a wonderful opportunity to bring everyone together, express your appreciation and also have some jolly good fun. It is a celebration of achievements, and that’s why the show needs to dazzle; it should be rich in ambiance and have high-intensity merriment. You might assume that there are just two types of people at an award show – the judges and the guests. But the guests are very much judges too, secretly evaluating the candidates in their minds, whispering their choices to the people seated adjacent to them. All your nominees are going to be there – the winners and the non-winners, perhaps even with their family and friends. Here are 10 actionable steps …

Rewards and Incentives for Women at the Workplace

This piece, written by one of our close friends, seeks to understand what it is like being a woman attendee in events and programs, that are almost always designed, perhaps unconsciously, for men. Rewards Only for Men “I don’t want to outperform ever” I am sure that’s not the response organizations expect from their top performers. But if a top performer happens to be a woman, it might not be that surprising. “I was rewarded for my performance once with a trip to Thailand. I had a horrible time.” She said in a tone of absolute disappointment and disgust. Even though the location was selected and the schedule was designed with a clear intent to ‘reward employees’, it didn’t feel like a reward to her. The trip included a series of events designed for high testosterone misogynistic men – strip clubs, massages with a happy ending and ‘special’ shows. She was the only woman in a group of almost 70 men, mainly sales and marketing teams including her seniors. Even they were uncomfortable with her …

Should You Work With An Event Planner?

Decided to host an event? A very real dilemma a lot of people face is whether to rely on their own people internally to execute an event or work with an event planner. We hope to answer that question for you. An event is a significant opportunity for you to connect with your stakeholders – whether they be your clients, your employees, analysts or your fans. When you put people in a room together (or in the garden, if you are hosting an outdoor event), they will remember the time based on their interaction with you. And that means, not just the conversations had, or lessons imparted, but also the ambience, the decor and maybe even the food and beverages served. Irrespective of how long or short an event is, it is an opportunity for you to create something memorable. What good will a jam-packed hall be if your audience does not even enjoy the show? More importantly, how would you even get those seats filled in the first place, if you cannot at least …

What You Need to Get a Job at an Events Company

Being in the events management business is like being on a rollercoaster ride. The adrenaline rush. The speed. The sometimes scary, sometimes thrilling adventure. The fact is, once you’re on this ride, it is almost impossible to get off. Whether you are a fresher, who is stoked every time you see a stage being prepped up for a concert at your college festival, or whether you’re a seasoned marketer who has been dabbling in other verticals and is now keen on entering the events space, there are some qualities you MUST have. You will need creativity to be your mantra As an events manager, you are responsible for taking a project from concept to fruition. This calls for an exceptional amount of creativity. Events are never dull, so neither are the jobs, and neither can be your concepts. In fact, creativity helps establish a unique style to the event, setting it apart from the rest and affording a novel experience to the attendees. From designing interactions to crafting email invitations to even the food being …

7 Occupational Hazards of Being a Professional Event Manager

Throwback from Saurabh Garg’s Medium blog, thoughts every bit as relevant today as they were when first written. Last three years, apart from dabbling into other small time things, I spent most of my time as an event manager. And as an event manager, I planned, executed and managed events of all sizes. From audiences as small as 5 guests to a crowd as big as 20,00,000 over a period of five days, I managed it all. So first things first. Unlike other “office” jobs where you are supposed to just play the role of an email jockey, you need to be out there on the ground and be a live witness to all the “action”. In most cases, rather than being a mere witness, you end up being part of the “crime scene”. I did not mind any of this action; on the other hand, I loved being in the middle of all these crime scenes. And more time I spent in the middle, more time I wanted to spend. It was like an …

When A Real-Life Event Expands to Social Media

Social media is the perfect way to enrich an event. Creating an online attraction can be just as important as the one on the ground. Here’s how a brand gave a local event the kind of reach that is worth emulating. A business that’s 126 years old. Spread across 60 countries. Selling products ranging from $40 DVD players to MRI scanners that cost $1 million. As far as businesses go, you could almost categorize it in the league of ancients. You might expect such a large conglomerate, that boasts of over 110,000 employees, to face the classic innovator’s dilemma — too large and bound to fail in the face of evolving technology someday. Except, this brand is no stranger to innovation. In fact, it confidently states “Innovation and you” in its tagline. Yes, we are talking about Philips Lighting. Philips has been seducing the world with its innovative concepts for a very long time. From jazzing up Bruno Mars’ concerts to efficiently lighting up cities like  Rotterdam, Philips Lighting has consistently shown that not only …

Top 5 Event Trends Of 2018

Amazing events aren’t about setting up a stage, perfecting the seating arrangement and getting different vendors and technicians to come together to set up installations. Amazing events are about experiences. There must be a compelling story you want to tell. It takes a lot of nuanced planning. You must craft ways to engage with your audience. Only then can you hope to have the desired impact from an event. While we meet with some of the best minds in the industry and pick their brains on what they think the state of events will be like this year, here are a few trends we seek to explore and analyze this month. 1. Live Entertainment Starts Getting Due Respect Why did people pay INR 76,000 to watch Justin Bieber perform live in Mumbai last year? Why does the Indian Derby carry a purse of INR 3 crore? It is the lure of mass entertainment! While people will pay to sit at home and watch events on their big-screen televisions that display high-definition videos, they will place …