All posts tagged: events marketing

When A Real-Life Event Expands to Social Media

Social media is the perfect way to enrich an event. Creating an online attraction can be just as important as the one on the ground. Here’s how a brand gave a local event the kind of reach that is worth emulating. A business that’s 126 years old. Spread across 60 countries. Selling products ranging from $40 DVD players to MRI scanners that cost $1 million. As far as businesses go, you could almost categorize it in the league of ancients. You might expect such a large conglomerate, that boasts of over 110,000 employees, to face the classic innovator’s dilemma — too large and bound to fail in the face of evolving technology someday. Except, this brand is no stranger to innovation. In fact, it confidently states “Innovation and you” in its tagline. Yes, we are talking about Philips Lighting. Philips has been seducing the world with its innovative concepts for a very long time. From jazzing up Bruno Mars’ concerts to efficiently lighting up cities like  Rotterdam, Philips Lighting has consistently shown that not only …

The Ultimate Checklist for Planning the Perfect Event

The Ultimate Checklist For Planning The Perfect Event

Events are an invitation to your audience to experience your brand and business in person. There is a physical engagement. There is an opportunity to form an emotional bond. Most of all, events provide you with a means to accelerate your sales cycle. With tons of intrusive messages seeking the attention of your target audience every single day, traditional push-marketing tactics are losing their effectiveness. How do you stand out in all that noise and make yourself heard? Traditional advertising channels are unidirectional. No one really enjoys being on the receiving end of a hard-sell. Events on the other hand create a meaningful dialogue between a brand and its audience. No wonder brands reserve 25-30% of their advertising budgets for creating or sponsoring events1. Gone are the days of billboards, TV and print ads screaming messages in large print to an unsegmented audience. With events you reach the exact audience intended, allowing your brand to be highly visbile, delivering the intended brand perception, increasing enaggement by creating a community of loyal followers and advocates and strengthening …