All posts tagged: events management

7 Occupational Hazards of Being a Professional Event Manager

Throwback from Saurabh Garg’s Medium blog, thoughts every bit as relevant today as they were when first written. Last three years, apart from dabbling into other small time things, I spent most of my time as an event manager. And as an event manager, I planned, executed and managed events of all sizes. From audiences as small as 5 guests to a crowd as big as 20,00,000 over a period of five days, I managed it all. So first things first. Unlike other “office” jobs where you are supposed to just play the role of an email jockey, you need to be out there on the ground and be a live witness to all the “action”. In most cases, rather than being a mere witness, you end up being part of the “crime scene”. I did not mind any of this action; on the other hand, I loved being in the middle of all these crime scenes. And more time I spent in the middle, more time I wanted to spend. It was like an …

When A Real-Life Event Expands to Social Media

Social media is the perfect way to enrich an event. Creating an online attraction can be just as important as the one on the ground. Here’s how a brand gave a local event the kind of reach that is worth emulating. A business that’s 126 years old. Spread across 60 countries. Selling products ranging from $40 DVD players to MRI scanners that cost $1 million. As far as businesses go, you could almost categorize it in the league of ancients. You might expect such a large conglomerate, that boasts of over 110,000 employees, to face the classic innovator’s dilemma — too large and bound to fail in the face of evolving technology someday. Except, this brand is no stranger to innovation. In fact, it confidently states “Innovation and you” in its tagline. Yes, we are talking about Philips Lighting. Philips has been seducing the world with its innovative concepts for a very long time. From jazzing up Bruno Mars’ concerts to efficiently lighting up cities like  Rotterdam, Philips Lighting has consistently shown that not only …