All posts tagged: book launch

What Authors Need to Know About Hosting a Book Launch

Writing a book takes months to years of preparation, research, editing, design and layout until it is ready for publishing. Once that is done, you have in your hands, your priced creation, your baby really. And that’s when the real work starts. So far, you have focussed on conceiving and giving birth. Now it is time to get your baby ready for the world outside. It is time to get your book onto the bookshelves of avid readers and into the aisles of libraries. The best way to market your book is to launch it. Book launches are nifty techniques to create a personal brand for the author and generate awareness in the publishing industry about your work while establishing a connection with the readers and media. It is an excellent way to amplify sales and interest in your book. Of course, such a promotional event can serve as an opportunity to celebrate with friends and family while also garnering the attention necessary to market your book. Planning a book launch might sound daunting but …