All posts filed under: Trends

#in2017 — A Wishlist For The Events Industry

Throwback from last year – Saurabh talks about the trends he anticipates the events industry will witness in 2017. Now that the year is past, in retrospect, what do you think of the 7 trends he spoke of a year ago? So, my team asked me to put together a list of seven things which I would love to work on #in2017. It was a tough one. For two reasons. A, I love the new and I chase the new like a mad man. And B, the events industry has not seen any huge innovations since we learnt how to put up a stage. After all, there is a stage, a backdrop (or a LED screen), there is AV equipment and there’s entertainment. Most things that we see are a permutation and combination of these basics. And the way things are going, I am not sure if there are any great innovations around the corner (except a few ‘shows’ that take months and months of planning and execution — The BMW 100 years for example). So, …

Top 5 Event Trends Of 2018

Amazing events aren’t about setting up a stage, perfecting the seating arrangement and getting different vendors and technicians to come together to set up installations. Amazing events are about experiences. There must be a compelling story you want to tell. It takes a lot of nuanced planning. You must craft ways to engage with your audience. Only then can you hope to have the desired impact from an event. While we meet with some of the best minds in the industry and pick their brains on what they think the state of events will be like this year, here are a few trends we seek to explore and analyze this month. 1. Live Entertainment Starts Getting Due Respect Why did people pay INR 76,000 to watch Justin Bieber perform live in Mumbai last year? Why does the Indian Derby carry a purse of INR 3 crore? It is the lure of mass entertainment! While people will pay to sit at home and watch events on their big-screen televisions that display high-definition videos, they will place …