Month: March 2018

When A Real-Life Event Expands to Social Media

Social media is the perfect way to enrich an event. Creating an online attraction can be just as important as the one on the ground. Here’s how a brand gave a local event the kind of reach that is worth emulating. A business that’s 126 years old. Spread across 60 countries. Selling products ranging from $40 DVD players to MRI scanners that cost $1 million. As far as businesses go, you could almost categorize it in the league of ancients. You might expect such a large conglomerate, that boasts of over 110,000 employees, to face the classic innovator’s dilemma — too large and bound to fail in the face of evolving technology someday. Except, this brand is no stranger to innovation. In fact, it confidently states “Innovation and you” in its tagline. Yes, we are talking about Philips Lighting. Philips has been seducing the world with its innovative concepts for a very long time. From jazzing up Bruno Mars’ concerts to efficiently lighting up cities like  Rotterdam, Philips Lighting has consistently shown that not only …

Things you do after an event is over

7 Things That You Do After An Event Is Over

A hard and a long day at work comes to an end. Well, almost. After an event is over, irrespective of how it goes, almost all event managers end up depressed after all the adrenaline that an event pumps into their system. I wrote about this last week. Here read it. Quite a few friends from the industry read it. And a handful of those who read it in entirety (it was a long piece at some 2000 words) called to say that they could relate to it, word by word. Of course everyone had a different perspective. This is what makes life awesome — multiple perspectives, multiple personalities, each as different as chalk and cheese. But then, everyone who called, invariably agreed on one thing. The thing about post-event depression. And then I thought may be it would be a good idea to explore this depression in little more detail. Actually not depression but things that people do, after an event, to get over their depression. I mean I reckon that most men in jobs that …

The Ultimate Checklist for Planning the Perfect Event

The Ultimate Checklist For Planning The Perfect Event

Events are an invitation to your audience to experience your brand and business in person. There is a physical engagement. There is an opportunity to form an emotional bond. Most of all, events provide you with a means to accelerate your sales cycle. With tons of intrusive messages seeking the attention of your target audience every single day, traditional push-marketing tactics are losing their effectiveness. How do you stand out in all that noise and make yourself heard? Traditional advertising channels are unidirectional. No one really enjoys being on the receiving end of a hard-sell. Events on the other hand create a meaningful dialogue between a brand and its audience. No wonder brands reserve 25-30% of their advertising budgets for creating or sponsoring events1. Gone are the days of billboards, TV and print ads screaming messages in large print to an unsegmented audience. With events you reach the exact audience intended, allowing your brand to be highly visbile, delivering the intended brand perception, increasing enaggement by creating a community of loyal followers and advocates and strengthening …